SEO & Marketing for Pool Dealers. How Does it Work?

What is SEO?

SEO stands for Search Engine Optimization. This is the method with which your website “ranks” higher on Google. In layman’s terms, with SEO, you can ensure that your website will appear high up in the search results when people in your area search google for a pool dealer.

How to Implement SEO on your Website

So, why is SEO important in marketing for pool dealers? Almost everyone’s journey to making a large purchase, like a pool, starts on Google, and they rarely scroll past the first page of results. 

To implement SEO when marketing for pool dealers, follow these steps:

1. Conduct Keyword Research

Keywords are words that consumers might search when trying to find your company. It’s important that your keyword is not too general or specific. For example, ranking for something as general as “swimming pool” will be virtually impossible. You want to make sure your keyword is something a little more focused, such as adding a location.

2. Incorporate your Keyword in Your Website

Once you’ve decided what keyword to rank for, use it! It should appear in many different places including body text, headings, and photo descriptions. Do not overuse your keyword an unnatural number of times, though, as this can hurt your SEO.

Marketing for Pool Dealers: Key Elements

While keyword research is extremely important when marketing for pool dealers, there are other key elements to incorporate into your marketing strategy as well. 

Professional Website Having a professional website will add credibility to your business. It’s also important that your website is easy to navigate to improve user experience.

Consistent and Powerful Branding Make sure your branding shows who you are, what you do, and why you do it. It should be consistent over all platforms.

Social Media & Email Content Create regular content on social media platforms and over email. This optimizes your reach and allows new customers to find you easier.

Reviews & Referrals Get happy customers to leave good reviews and refer their friends! This will create more loyal customers.